Change Management Iceberg Software Tool 2.0
evolutionary, dramatic change as in Business Process Reengineering - evolutionary, incremental change as in Kaizen Below the surface of the CM Iceberg: - Opponents have both a negative general attitude towards C. AND a negative behaviour towards this particular personal C. They need to be controlled by M. of Perceptions and Beliefs to change their minds as far as possible. - Promoters on the other hand have both a positive generic attitude towards
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